Questions? We got answers.
Materials, care & sizing
Is it safe for newborns?
Can I use it for tummy time and sitting practice?
Can it be used for naps or overnight sleep?
Does it fold down for storage between feeds?
Adjustable waist strap for a snug fit
Safety fence supports baby as they grow
Machine-washable cotton cover for easy cleaning
Your arms ache and your back stiffens after another long feed with your baby propped on a stack of ordinary pillows.
Loose cushions slide apart mid-feed, so you spend more time adjusting stuffing than actually holding your baby close.
The Crescent wraps snugly around your waist with an adjustable strap, giving your arms real support whether you're breastfeeding or bottle feeding.

Newborn feeding pillows, propping cushions and tummy time mats pile up fast, and none of them last past a few months.
Your nursery fills with single-purpose gear you'll outgrow within weeks, and the money spent on each one adds up quickly.
This one pillow supports feeding from birth, then adapts for propping, tummy time and sitting practice right through to 18 months.

Bulky pillows shift the moment your baby wriggles, leaving you constantly repositioning instead of just enjoying the feed.
Every top-up and every switch between feeding and playtime becomes another wrestle with straps, covers and slipping cushions.
The safety fence keeps your baby positioned securely, the cotton cover wipes clean easily, and the whole pillow folds flat for storage between feeds.

All orders are sent with tracking so you can follow your parcel. We dispatch quickly, so you receive your order within a few days.
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You have a 60-day right of return if you are not satisfied with your purchase. Returns are quick and easy.
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